What it plugs into
Six months ago I couldn't have built any of this. Then the models got good. What follows is a tour of stuff that's now running in production for real estate operators, podcasters, and resort owners.
Full marketing site for a 63-unit mountain resort and spa in Pinetop, Arizona. Booking flow, unit galleries, an AI phone agent, and a 15-channel mid-term leasing pipeline. All shipped solo.
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Resort and golf course site for a 280-acre property in Clarkesville, Georgia, with a golf course and 40,000 sq ft of event space. Stay-and-play packaging, golf membership funnel, weddings and events flow, plus a sister landing page for employer outreach on corporate housing.
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Single-page brand site for the Be Wealthy podcast, mastermind, and coaching offers. Episode data, downloadable resources, and lead capture all feed back into a Sheets and Gmail backend.
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Sportfishing charter site for a Riviera 45 sport yacht out of Puerto Vallarta. Six experience cards, seasonal fishing calendar, and a deep-ocean visual identity built for a single-vessel operator.
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My entire tools cost runs about $300 a month, and that's not per site. That's covering every site and system you just saw, combined. Each one shipped in under a week. The labor is the only other input.
Voice agents on real phone lines. Tools running every day. The point isn't the websites. It's that the same approach builds the back-office.
The call was going to be missed anyway. Now it gets answered. Voicemail avoidance for after-hours and overflow, with the agent answering common questions, pointing callers to the website to book, and capturing callback details when it can't help. Every conversation logs to Google Sheets with an email alert to the team. Nothing slips through.
Internal tool for a brokerage. Pulls loan balance via amortization, deducts commissions, title fees, and inspection costs, then drops a clean client-facing Google Sheet and appends to a master tracker. Three minutes instead of three hours.
| Line Item | Amount |
|---|---|
| Sale Price | $XXX,XXX |
| Loan Payoff | −$XXX,XXX |
| Commission (6%) | −$XX,XXX |
| Title + Escrow | −$X,XXX |
| Inspection / Repairs | −$X,XXX |
| Estimated Net | $XX,XXX |
One podcast episode in. Out comes a YouTube clip pack, a thumbnail, a 10-slide carousel for Instagram, a newsletter draft, and a week's worth of daily posts. The whole stack triggers off a single audio drop. Below: real outputs from the Greg Herlean and Tim Heyl episodes.
Cross-entity expense audit pipeline. Parses bank statements, P&Ls, and QuickBooks exports across multiple companies. Flags duplicate subscriptions, AI-replaceable line items, and renegotiation candidates. Output is a prioritized cut list every month.
| Vendor | Monthly | Action |
|---|---|---|
| Vendor A | $XXX | Cut |
| Vendor B | $XXX | Replace w/ AI |
| Vendor C | $XX | Renegotiate |
| Vendor D | $XXX | Switch annual |
| Vendor E | $XXX | Keep |
| Est. Monthly Savings | $X,XXX | · |
Every model release makes the next site cheaper, the next system faster, the next audit sharper. The numbers above are the floor, not the ceiling.
* Tracked daily April 16-29, 2026. Each task was rated by Claude for low and high human-hour equivalents, mid-point averaged across 9 days, scaled to a 5-day, 50-hour work week. Self-graded (Claude was both judge and assistant), so take with appropriate salt. The pattern is real either way.
** $25K from Brett's monthly expense audit. Plus roughly $50K from one-off catches: private client expenses, Roundhouse fiber renegotiation, loan doc reviews.
Why "AI" went from cute demo to actually doing the work. Specifically what the new models can build that last year's couldn't.
Lead follow-up. Listing prep. Net sheets. Content. Missed calls. The four or five spots where a couple hundred bucks of tools beats hiring help.
The stack. The workflow. The cost. What breaks. What you should never trust to AI. The honest version.
You walk out today and pick one. Net sheet generator, AI receptionist, or a content engine for your listings. Pick one and ship it.
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